How to write AI-generated blog posts that sound natural

How to make AI generated blog posts sound natural

If you've ever tried letting an AI tool write your blog, you’ll know the result can be a bit… odd. Stiff sentences, Americanisms sneaking in, and not a trace of your own wit or personality. Why does this happen – and more importantly, how do you fix it?

Isn’t it frustrating when you want a quick win, but the end result sounds like it’s come straight from a particularly wordy robot? Let’s fix that. Here’s how you can make AI-powered blogs sound like you wrote them, not your toaster.

Why AI blogs can sound robotic

First things first: AI is trained to mimic all writing on the internet. That means it often defaults to a sort of “average” voice – a safe, bland, somewhat American style. Flowery adjectives, long sentences, and not a whiff of personality. If you’re a small business owner wanting to stand out, blending in is not exactly the goal, is it?

What’s the main culprit? Rigid rhythm and repetitive patterns. AI can get stuck on the same sentence length, always starting paragraphs the same way, and never throwing in a cheeky aside or a deliberately broken sentence for effect.

Secrets of natural blog rhythm

Ever read something where every sentence is 15 words long? It’s duller than a wet Wednesday in Derby. Human writing naturally mixes things up – a long, flowing sentence here, a punchy four-word comment there.

When reviewing your AI draft, watch for:

• Identical sentence lengths: Too many medium-length sentences in a row? Split some up. Merge a few.
• Paragraph openers: Humans rarely start every paragraph with a noun. Try opening with a question, an “-ing” phrase, or a single-word interjection. (“Honestly, this makes a difference.”)
• Natural quirks: British writing has its own rhythm – a few slang words, and the occasional sentence fragment… Just like this.

Injecting your own style and voice

While AI can put together the bare bones of a blog, your personality makes it sing. Don’t be shy about adding anecdotes, using local lingo (“bits and bobs” or “a right faff”), or sprinkling in the odd rhetorical question.

For small business blogs, this is gold dust. Imagine a plumber’s site with, “Let’s be honest, no one wants a leaky pipe at 2am, least of all us!” That’s miles more engaging than, “In the event of a plumbing emergency, please call our out-of-hours line.”

Feeling bold? Deliberately break a grammar rule now and then. Drop in a one-word sentence. Use ellipses to pause for effect. These tiny details make your writing feel much more human.

Spotting and fixing AI patterns

After AI spits out a draft, play “spot the pattern.” Read it aloud. Does it sound like something you’d actually say? If not, try this:

• Rearrange a couple of paragraphs.
• Swap out five adjectives for cheekier or more British alternatives.
• Add an anecdote from your real-world experience.
• Double check for “US English” and switch to UK spelling (favourite, not favorite).
• Insert a colloquial phrase every couple of paragraphs.

I bet, you’ll be surprised how much more readable and friendly the blog feels with just those tweaks.

Will Google penalise AI text?

Good news: Google doesn’t automatically punish you for using AI. What it does care about is whether your content is helpful, original, and feels written for people – not search engines. If your AI blog is bland, spammy, or just plain unhelpful, you’ll struggle to rank, but that’s true for any content, not just machine-made.

The trick is to use AI as your co-writer, not your ghostwriter. Add your voice, knowledge, and personality to every piece. Not only will this keep Google happy, but it’ll keep your readers coming back for more.

Of course, there's no doubt that writing a post this way takes much more time than simply clicking once and accepting the result. However, if you truly want to offer something valuable to your audience, rather than just 'ticking the obligatory box', it is definitely worth the effort. Even so, you'll still finish much faster than writing it entirely from scratch on your own.

Tools and further reading

Still finding it a bit of a faff? Try Addmonte’s own tips on text readability or learn more about how to use ChatGPT for blogging without hurting your SEO. For a broader look, see our guide to basic SEO for small businesses.

So, next time you hit “generate,” remember: AI gives you a good start. Making it truly yours? That’s where the magic happens.