Does font size matter in SEO?

Does font size matter in SEO?

Font size does not have a huge impact on SEO, as it is not a major ranking factor in search algorithms. However, font size can have a significant impact on it because it affects user experience.

If a website has a font size that is too small or too large, it can make the content difficult to read and lead to a high bounce rate, which can negatively impact the website's ranking in search results.

On the other hand, a website with a well-sized font can improve the user experience, hence reduce the bounce rate, which can ultimately help the website's ranking. Therefore, while font size does not directly impact SEO, it is an important factor so you need to choose the font size wisely.

When we talk about font sizes, many people still think only in pixels (px). But since the advent of responsive websites, it makes sense to use 'em'.

What is the difference between 'px' and 'em' on a website?

In CSS (Cascading Style Sheets), the px (pixel) and 'em' are units of measurement that you can use to specify the size of elements in a web page.

'px' is a fixed unit of measurement that is based on the resolution of the display screen. For example, if you set the font-size of an element to 20px, it will always be displayed at 20 pixels on the screen, regardless of the screen's resolution or the user's zoom level.

'em' is a relative unit of measurement. It's based on the size of the font of the element itself, or the font of its parent element. It is generally used for font sizes, and it is calculated as a multiple of the element's font size. For example, if the font size of an element is 16px, and you set the padding of the element to 1em, the element's padding will be 16px wide.

One advantage of using em is that it enables you to create responsive designs easily because it can adapt to different screen sizes and resolutions. Because 'em' is based on the font size, you can use it to scale elements relative to the text size, which can be useful when you want to ensure that elements maintain their relative sizes on different devices.

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