AI images for websites – when to use them and when not to?

AI generated images for web design

AI-generated images in web design

Artificial intelligence (AI) is revolutionising web design, with AI-generated images leading the charge. These images, crafted by advanced algorithms, can enhance websites in diverse and creative ways. In this guide, we’ll explore the benefits of AI-generated images, their practical applications, potential pitfalls, and tips for avoiding common mistakes when using them.

What are AI-generated images?

AI-generated images are digital visuals created by algorithms, leveraging the power of artificial intelligence. They can mimic various styles, from realistic photographs to abstract art, offering a versatile tool for web designers. Unlike traditional photography, these images are not captured with a camera but are entirely computer-generated.

Why use AI-generated images on your website?

Incorporating AI-generated images into your website design offers several advantages:

  • Uniqueness: These images stand out for their originality, giving your site a distinctive edge that can leave a lasting impression on visitors.
  • Customisation: AI-generated visuals can be tailored to align seamlessly with your brand identity, ensuring consistency across your website.
  • Cost-effectiveness: Compared to traditional photography, AI-generated images are often cheaper, as they don’t require physical resources, models, or elaborate setups.
  • Speed and accessibility: With the right tools, AI images can be generated quickly, enabling you to create visuals on demand.

How to incorporate AI-generated images effectively

AI-generated images can enhance various elements of a website. Here are some ideas:

1. Background images

Use AI-generated visuals to create dynamic and visually appealing backgrounds that reinforce your brand identity or evoke a specific mood.

2. Header images

Add impact to your site by incorporating striking header images. These visuals can captivate visitors and highlight your site’s key messages.

3. Graphics in posts and articles

Break up blocks of text with compelling AI-generated graphics. This not only improves readability but also adds an extra layer of interest to your content.

When not to use AI-generated images

While AI-generated images offer many benefits, they aren’t always the right choice. Here are instances where caution is advised:

  • When accuracy is critical: For scientific, financial, or technical data, prioritise precise and accurate visuals to maintain credibility.
  • For showcasing real-life products or services: When displaying items like food, clothing, or interiors, real photographs may better represent your offerings.
  • When quality is paramount: While some AI-generated images are stunning, others may fall short in quality, risking a less professional appearance.
  • If they clash with brand identity: If your brand is traditional or formal, the whimsical or abstract nature of some AI visuals might feel out of place.

Additionally, keep in mind that AI-generated images are not protected by copyright. While the likelihood of someone else using the same image is low, it’s worth considering for unique branding.


Common mistakes when using AI-generated images

AI-generated images can be a powerful addition to your design toolkit, but non-experts often stumble into pitfalls that diminish the quality or impact of their creations. Here are the most common mistakes and how to avoid them:


1. Ignoring fine details

Non-experts often overlook subtle but significant details in AI-generated images. These might include anatomical inaccuracies in human figures, awkward object placements, or inconsistencies in texture and lighting. While these issues may seem minor at first glance, they can make an image feel off or unpolished.

Tip: Always review AI-generated images with a critical eye and refine problematic areas before using them in a project.


2. Neglecting AI-specific quirks

AI-generated images often carry distinct stylistic elements or imperfections characteristic of the algorithm used. These can range from odd distortions in shapes to unnaturally vivid colours. Non-experts may fail to recognise or address these quirks, resulting in visuals that feel overly synthetic or out of place.

Tip: Familiarise yourself with the strengths and limitations of the AI tool you're using and choose styles or features that align with your project’s goals.


3. Overlooking AI errors

AI-generated images are not flawless and frequently include errors such as mismatched shadows, missing limbs, or illogical object combinations. Beginners sometimes use these images as-is, leading to unprofessional or confusing designs.

Tip: Carefully inspect AI outputs for mistakes. Use image editing tools or iterative prompts to correct and improve the final result.


4. Lack of refinement or post-editing

A common shortfall among non-experts is not knowing how to refine or modify AI-generated images further. AI tools often produce a good starting point, but the best results often come from fine-tuning the output. This might involve reworking sections, adjusting colours, or enhancing details.

Tip: Learn how to edit AI-generated images using traditional software like Photoshop, or employ other AI tools for further refinements. This can transform a generic image into something truly unique.


5. Over-reliance on standalone AI outputs

Beginners often use AI-generated images as independent creations rather than as components of a larger design. However, professionals frequently use AI to complement their work, either by refining existing content or integrating AI visuals into a broader composition.

Tip: Instead of expecting a perfect standalone image, consider feeding your own sketches, designs, or concepts into the AI tool for enhancement. This approach creates more tailored and distinctive results.


The debate around AI training and ethical usage

The rise of AI-generated images has sparked ongoing debates, particularly regarding the ethical implications of training AI models on human-made artwork. Many argue that using existing artistic works to train AI systems without consent raises concerns about intellectual property and fairness.

For professionals, there is a solution that balances creativity and ethics: inputting your own graphics or designs as a starting point. By using personal or licensed materials, you can ensure that the AI enhances your unique vision rather than reproducing elements of others' work.


Enhancing AI-generated images with post-editing

Proficient users understand that AI-generated images are not necessarily final products. Instead, these visuals can be:

  • Refined with additional AI tools: For instance, employing another AI programme to clean up details or enhance specific areas.
  • Edited with traditional software: Image editing software allow for precise adjustments to colour, composition, and details, ensuring a polished and professional finish.

This layered approach results in visuals that are not only unique but also cohesive and aligned with your brand or project goals.


AI-generated images offer immense potential for creativity, but leveraging them effectively requires a keen eye and a strategic approach. By addressing common mistakes, refining outputs, and considering ethical usage, you can elevate AI visuals into compelling, professional designs. Whether you’re starting from scratch or enhancing your own work, AI tools are most powerful when paired with expertise and thoughtful application.

Latest Tips: