SEO basics for small business owners
How to start SEO?
Note: Our aim on this website is to provide a basic understanding of SEO for non-techies. Achieving good search positions on a long-term basis will most likely need the expertise of a web specialist.
Good SEO means creating value and engaging your website visitors.
Are there accurate rules for SEO?
The answer is: Yes - and NO.
Because Google doesn’t tell us exactly how search prioritisation and crawlers work – it just advises us how to think.
Even so, it offers plenty of technical advice and best practices that should be followed – as well as what to avoid.
The good news is that it’s not magic.
Google's goal is to provide users with the most useful and relevant search results because it is in their interest to do so. If Google doesn’t deliver what people are looking for, they may look somewhere else.
In short, your website has to provide relevant, interesting, engaging information that provides what people are searching for. And it should be fast, secure and easy-to-read.
- Quotes -
Let's see what Google itself says about SEO:
It's all about providing value, visitor engagement and technical perfection.
Why do we only mention Google when there are other search engines too? Because approx. 92% of people use Google. Detailed statistics about search engine market shares .
Basic SEO principles
what your website has to comply with to achieve a good search result.
Some of these are quite easy for anyone to do. Others may need specialised professional help.
Are you getting confused? Is SEO too complex?
There’s no doubt that SEO is a huge topic, and for a non-expert there is a bewildering number of features, articles and blogs on the subject. But if you stick to the basic principles it will get you a long way.