SEO basics for small business owners.
How to start SEO?
- Think about SEO before you start planning a new website. The very first bricks of a new website should be laid thinking about optimisation.
- SEO is not just about 'setting up' your website well.
- SEO goes hand in hand with web design and web development.
- It could be quite a long process but if you do it right, you will be 'rewarded' with a better position.
Note: Everything we write on our website about SEO is not for professional web gurus. Our aim is to guide small businesses. We help to achieve good search positions on a long term basis. All information and technical details are easily understandable and reasonably limited.
A good SEO means creating value and engaging your website visitors.
Are there accurate rules for SEO?
The answer is: Yes - and NO.
Because Google doesn’t tell us exactly how search prioritisation and crawlers work - just tells advice how to think and what to pursue.
Of course, Google writes a lot of technical advice, 'best practices' that should be followed - and, many things that we have to avoid.
The good news is that it’s not magic.
Google's goal is to give the most valuable and relevant result to people because this is the clue to keep them using Google services. If people think the search result isn't what they are looking for, they would choose a different search engine.
As such, your website has to provide relevant, interesting and stunningly useful solution to a particular problem or question what people search for. And should be fast, secure and easy-to-read.
- Quotes -
Let's see what Google itself says about SEO:
It's all about providing value, visitor engagement and technical perfection.
Why do we write about Google when there are other search engines too? Because approx. 92% of people use Google. See a more detailed statistics about search engine market shares.
Basic SEO principles
what your website have to comply with to achieve a better result.
Some of them are easily achievable for a non-professional too, others need either time and effort or professional help.
Are you getting confused? Is SEO too complex?
No doubt, SEO is a huge topic. What makes it even more confusing for someone who is not familiar with it, is the huge number of available advice, methods, websites, articles, etc.