for effective marketing
Extra fast landing pages for higher conversion
Technically, a landing page is perhaps just another sub-page on your website. Or it could be a powerful marketing tool.
When do you need a landing page?
Almost always, when you run any advert, promotion or lead generation campaign. You need it regardless of whether it’s a paid-for or free campaign, for example when writing social media posts. Landing pages can be permanent or temporary.
Why do you need a landing page when all information is on your website anyway?
You have just a few seconds to grab your visitors’ attention and a landing page focuses that attention on a particular product, service or offer. The role of a landing page is to provide exact information about what your visitors are looking for. On other pages of your website most of the visitors are just browsing, but in the case of a landing page they are there for a particular reason.
What makes a good landing page?
- 100% focused on the targeted clients
- It’s built for one purpose and shows one single offer
- Simple and clear
- Has a good CTA (call-to-action)
- Has a simple solution for the required action: Online form or button
- Contains the appropriate amount of information (not less, not more)
- Mobile friendly
It’s also worth considering:
- AB test
- Putting credibility elements on it: testimonials, social media feedbacks
Less commonly known:
There’s a relatively new technology (released in late 2015) called ‘AMP’ (Accelerated Mobile Pages). It’s a good solution for landing pages. AMP “is a web component framework and a website publishing technology developed by Google which has the mission to ‘provide a user-first format’ for web content.” Wikipedia The main benefit of AMP technology is its speed.
Web pages using AMP are extremely fast, compared to ‘ordinary’ websites. It’s not widespread, generally because it’s more difficult to develop complex systems in it, but it’s ideal in some situations. There are nearly 12,000 websites in the UK which use AMP; the whole site isn’t necessarily built with it, but they use it for at least a few specific pages.
See how many websites are using some AMP technology in the UK: Statistics