Landing pages
for having an effective marketing
Extra fast landing pages for higher conversion
Technically, a landing page could just be a simple sub-page on your website. Or could be an effective marketing tool.
When do you need a landing page?
Almost all the time when you run any advert, promotion or lead generation campaign. You need it regardless you paid for it or it’s a free campaign, for example writing social media posts. You could have permanent or temporary landing pages.
Why do you need a landing page when all information is on your website anyway?
You have just a few seconds to grab your visitors’ attention. At the top of that, in case of adverts or promotions you need to focus on one single subject. The role of a landing page is giving a really focused information about what your visitors are looking for. On your website most of the website visitors are ‘just browsing’ whereas in the case of a landing page your visitors come for a certain purpose.
What makes a good landing page?
- 100% focused on the targeted clients
- It’s built for one purpose and shows one single offer
- Simple and clear
- Has a good CTA (call-to-action)
- Has a simple solution for the required action: Online form or button
- Contains the appropriate amount of information (not less, not more)
- Fast
- Mobile friendly
When you need a landing page, it’s worth considering:
- AB test
- Put credibility elements on it: Testimonials, Social media feed backs
Less commonly known:
There’s a relatively new technology (released in late 2015) called ‘AMP’ (Accelerated Mobile Pages). This technique is a good solution for landing pages. AMP “is a web component framework and a website publishing technology developed by Google which has the mission to ‘provide a user-first format’ for web content ” Wikipedia The main benefit of AMP technology is its speed.
Web pages using AMP are extremely fast, compared to ‘ordinary’ websites. It’s not spread generally because it’s more difficult to develop complex systems in it, but it could be ideal in some cases. There are nearly 12.000 websites in the UK which use AMP for some purposes. It doesn’t mean that the whole website is built using this technique, but they use it for at least a few pages.
See how many websites are using some AMP technology in the UK: Statistics